YouTube new rules and regulation- No Subscribe, No Like and No Comment because of this problem.
The Federal Trade Commission fined Google $136 million and the company will pay New York state $34 million to settle similar allegations. Google's YouTube video service has been fined $170 million to settle charges of illegally collecting and sharing personal information from children.
"The YouTube attempt to its popularity with children to prospective corporate clients," FTC Chairman Joe Simons said. "Yet when it came to complying with the law protecting children's privacy, the company refused to acknowledge that portions of the platform were clearly directed to kids."
"We will treat data from
anyone watching children's content on YouTube as coming from a child,
regardless of the age of the user," said YouTube CEO. "This
means that we will limit data collection and use on videos made for kids
only to what is needed to support the operation of the service. We will
also stop serving personalized ads on this content entirely."
The settlement, which pales in
comparison to the $5 billion fine the FTC imposed on Facebook earlier this
year for privacy violations, was approved by a 3-2 vote, with two
Democratic commissioners calling for harsher penalties. The agreement
"repeats many of the same mistakes from the flawed Facebook
settlement: no individual accountability, insufficient remedies to address
the company's financial incentives, and a fine that still allows the
company to profit from its law breaking," said Democratic
Commissioner Rohit Chopra.
Video Information
Chopra also noted it was the
third time since 2011 that the FTC sanctioned Google for privacy
violations. The federal government has increasingly scrutinized
large technology companies over the last two years, particularly with
respect how they collect and use customers' personal information. Many of
the companies are also under antitrust investigations to determine if they
have illegally stifled competition.
Settlement with the FTC
In addition to the monetary
penalty, the proposed settlement requires Google and YouTube to
develop, implement, and maintain a system that permits channel owners to
identify their child-directed content on the YouTube platform so that YouTube
can ensure it is complying with COPPA. In addition, the companies must notify
channel owners that their child-directed content may be subject to the COPPA
Rule’s obligations and provide annual training about complying with COPPA for
employees who deal with YouTube channel owners.
